Remezcla Studios x Latin Grammys

Remezcla Studios x Rémy Martin
Latin Grammys | Las Vegas

Role: Executive Producer

The Brief
Bring Remezcla Studios to life at the Latin Grammys in partnership with Rémy Martin—creating a cultural platform that connected the brand to the artists and creative community shaping Latin music.

The Strategic Opportunity
Turn the activation into more than a branded hospitality space. Inspired by Puerto Rican artist Eduardo Cabra’s concept, the experience centered on a simple, culturally relevant idea: give artists meaningful access to a professional recording environment, with 15-minute sessions available for just $1.

The Work
Led production and creative execution across artist recording sessions, media interviews, intimate listening parties, and a bespoke Rémy Martin tasting experience inspired by C. Tangana’s iconic Tiny Desk performance.

Managed brand-partner integration and on-site operations while facilitating participation from Latin Grammy nominees and winners and creating opportunities for talent-driven content.

The Impact
Created a high-visibility platform at Latin music’s biggest industry moment, bringing artists, music-industry leaders, and cultural tastemakers together around a genuinely participatory experience.

The activation generated content and coverage across Remezcla, MGM Studios, and participating talent channels, extending the experience beyond the physical footprint.