Remezcla Studios x Latin Grammys

Role: Executive Producer

Overview:
As Executive Producer, I led the production and creative execution of Remezcla Studios in partnership with Remy Martin at the Latin Grammys in Las Vegas. This multi-day activation fused music, culture, and brand storytelling to celebrate the visionaries shaping Latin music today.

Inspired by Puerto Rican artist Eduardo Cabra’s concept, the space allowed artists to record original music in 15-minute sessions for just $1 — a bold, accessible invitation to create. We paired these sessions with intimate listening parties, artist interviews, and a bespoke Remy Martin tasting experience inspired by C. Tangana’s iconic Tiny Desk performance.

Key Achievements:

• Secured and integrated brand partnerships — delivering a culturally authentic activation for Remy Martin while amplifying Remezcla’s position in the Latin music space.

• Directed on-site production and operations for artist recording sessions, media interviews, and private listening events.

• Facilitated participation from top-tier Latin Grammy nominees and winners, generating buzz across press and social media.

• Delivered content opportunities that earned multi-platform coverage from Remezcla, MGM Studios, and talent channels.

Impact:

• Brought together Latin music influencers, Grammy-nominated artists, and industry tastemakers in one immersive space.

• Created a shareable, high-visibility experience that aligned brand partners with the pulse of Latin music culture.