PTTOW C-Suite Summit
Annual invite-only summit | 5-year tenure | 350 C-suite attendees annually
The Brief
Create and deliver PTTOW’s annual C-suite summit—an invite-only gathering bringing together senior leaders from some of the world’s most influential brands and companies.
The Strategic Opportunity
Design an experience worthy of an exceptionally high-value audience. With a network spanning 300+ Fortune 500 CEOs and CMOs across 70 industries, the summit needed to deliver more than a polished event—it needed to create the environment, programming, and relationships that made membership worth renewing year after year.
The Work
Led the full experiential lifecycle for five years, from concept and budget strategy through production and on-site execution.
The member network represented partnerships with brands including Coca-Cola, Mastercard, Apple, GM, Red Bull, Target, and Warner Bros. Speakers and honorees during the tenure included Ryan Reynolds, LL Cool J, Van Jones, and Katie Couric.
The Impact
65% YoY membership renewal rate
350 C-suite attendees annually
$1M budget managed
5 years leading the experience
The summit earned coverage from The Washington Post, Fast Company, and Complex.