Creative, programming, and production lead for Casa Bacardi's national festival tour, produced in partnership with Live Nation. The activation traveled 7 major festivals — Dreamville, Sueños, Lollapalooza, Outside Lands, and more — bringing Bacardi's Caribbean identity to life through immersive design, live DJ programming, and interactive mixology.

40,000+ guests through the Casa Bacardi footprint across the year.

40K–60K festival attendees per event.

Bacardi renewed for a 3-year contract at the conclusion of the program.

$750K budget managed. Team of 3.