Casa Bacardi

7 major festivals | Produced in partnership with Live Nation

The brief
Bring Bacardi’s Caribbean identity to life across a national festival footprint — creating a consistent brand experience that could flex across seven different environments, audiences, and production conditions.

The strategic opportunity
Turn the festival environment into an extension of Bacardi’s world rather than simply a branded footprint. The experience needed to feel unmistakably Bacardi while giving festivalgoers a genuine reason to enter, stay, and engage.

The approach
Built a modular experiential platform that could travel across the festival circuit while adapting to each event. Immersive design, live DJ programming, and interactive mixology created multiple entry points into the brand and translated Bacardi’s Caribbean identity into a high-energy social experience.

The work
Led creative, activation programming, and production across seven festivals, managing the vendor and production ecosystem required to deliver consistently across the tour.

The impact
40,000+ guests experienced Casa Bacardi across the tour, with individual festival audiences of 40K–60K. The program concluded with Bacardi renewing the partnership for an additional three years.