Pinterest Advertiser Summit

Two years running | 500+ agency and brand advertisers

The brief
Turn an annual advertiser summit from a brand-awareness moment into a business-driving experience that could influence advertisers' intent to spend with Pinterest.

The approach
Built the experience around the advertiser journey — translating Pinterest's business objectives into an experiential strategy designed to move audiences from awareness and engagement toward deeper consideration and spend intent.

The work
Led experiential strategy and end-to-end production across both editions, including experience development, vendor management, production, and on-site execution.

The impact
Both editions delivered measurable business outcomes, demonstrating the role experiential can play in moving B2B audiences from brand engagement to commercial action.