Pinterest's annual advertiser summit, two years running. I led full experiential production for both editions — strategy, vendor management, and on-site execution for 500+ agency and brand advertisers.

The goal was to move advertisers from awareness to spend intent. Both activations delivered measurable business outcomes.

London 2025: 2.1x ROI, 21% YoY attendance increase.

Toronto 2026: 122% to show rate target. Roughly 60% of attendees signaling intent to increase spend.

Representation across every key vertical including American Express, Chanel, Estée Lauder, General Mills, General Motors, Kraft Heinz, Mazda, Samsung, Sephora, Shopify, Unilever, and Volvo.

$500K budget managed. Team of 6.