Pinterest Platz

Pinterest’s first-ever Davos activation | World Economic Forum

The brief
Position Pinterest as the positive corner of the internet for a global audience of executives, policymakers, and press — while creating a destination compelling enough to break through the crowded Davos promenade.

The strategic opportunity
Davos had no shortage of branded experiences, but the promenade had a simple unmet need: there was nowhere particularly good to eat. Pinterest could solve a genuine human need rather than add another branded space to the landscape.

The approach
Turn that insight into the experience strategy: make Pinterest a place people wanted to spend time, using hospitality, food, design, and thoughtful programming to bring the brand's optimistic point of view to life.

The work
Led production and consumer experience for Pinterest Platz, managed vendor and partner relationships, and on-site execution across four days.

The impact
1,600+ visitors over four days, with coverage in Business Insider, Morning Brew, Event Marketer, and Shop Drop Daily. Pinterest established its first physical presence in Davos from the ground up.