Pinterest's first-ever Davos activation. I led production and consumer experience for Pinterest Platz, a pop-up café on the Davos promenade during the WEF Annual Meeting — one of the most competitive brand environments in the world.

The brief: position Pinterest as the positive corner of the internet to a global audience of executives, policymakers, and press, while solving a real problem on the promenade — there's nowhere good to eat.

I managed $1M+ in budget, led a team of 6, and built an activation that drew over 400 visitors per day across 4 days.

Results: 1,600+ visitors over 4 days. Press coverage in Business Insider, Morning Brew, EventMarketer, and Shop Drop Daily. Pinterest's first Davos presence, built from scratch.