Casa Bacardi 2024
May 6-7,2025
Objective
Educate and re-engage advertisers across retail, CPG, and emerging verticals to drive platform trust, product understanding, and ad sales.
Audience
400 senior leaders from brands & agencies (incl. Publicis, WPP, OMG, Havas, GroupM, etc.)
Results
$500K budget → $1.03M in attributed revenue
4:1 ROAS uplift via product demos
+15% lift in lower-funnel perception
100% attendee satisfaction (execs rated event “time well spent”)
My Role
Lead cross-functional strategy, programming, and execution across Pinterest and agency partners.
Experience Highlights
Main Stage: Product roadmap + innovation talks
C-Suite Roundtables: ROI + growth strategy
Interactive Activations: Lower-funnel demos
Peer Networking: Curated exec-level connection points
What Made It Work
Custom content by advertiser type, bold POVs, and real-world performance insights—designed to prove value, earn trust, and scale revenue.
