I build brand experiences that move culture and drive measurable business growth.
From Fortune 500s to fast-moving brands, I lead the work that turns brand strategy into moments people actually remember.
$3M+
Sponsorship revenue
12+ Years
Producing cultural-shaping experiences
8+
Countries activated
30+ Brands
Across tech, fashion, and CPG
Meet Jess Betouni
I'm Jess Betouni, a brand strategist and experiential producer who has spent 12 years building campaigns that get remembered and results that get reported.
I've led work for Live Nation, Pinterest, PTTOW! — across large-scale activations, sponsorship strategy, and campaigns that span digital and physical. My background sits at the intersection of creative vision and operational execution, which means I hold the brand story and the production timeline at the same time.
I work with brands that want to own a moment, not just show up to one.
Strategic Services That Move People and Metrics
I don't just produce events. I help brands solve for impact. Whether you're launching a platform, scaling an experience across markets, or building a partnership strategy from scratch, I bring creative precision and operational clarity to every touchpoint.
Dream + Plan
Audience mapping, campaign architecture, and strategic concepting. This is where the work gets defined before a dollar gets spent.
Build + Brand
Creative direction, brand voice translation, and campaign development from concept through execution. The vision stays intact.
Manage + Organize
End-to-end production management across vendors, timelines, teams, and touchpoints, physical and digital.
Source + Structure
Vendor sourcing, sponsorship packaging, budget architecture, and partner negotiations. The operational layer that protects the creative.
